Engagement Rate Calculator + Guide for 2023

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Engagement rates are the currency of the social media marketing market.

Sure, vanity metrics like followers and impressions count for something. But engagement metrics like the number of likes and comments provide your social networks efficiency point of view.

That’s why engagement rate is frequently used as a selling point in influencer marketing media sets, or to assess a social project’s roi. However there are a few different methods to determine it.

Keep checking out for more information about social media engagement rates– and utilize our complimentary engagement rate calculator to discover how well your accounts are doing.

Perk: Use our complimentary engagement rate calculator to discover your engagement rate 4 methods fast. Determine it on a post-by-post basis or for a whole campaign– for any social media.

What is engagement rate?

Engagement rate is a social networks marketing metric that determines the amount of interaction a piece of content (or a campaign, or an entire account) gets compared to reach or followers or audience size.

When it concerns social networks analytics, follower development is very important, but it does not mean a lot if your audience doesn’t care about the content you post. You need remarks, shares, likes and other actions that show your content is resonating with individuals who see it.

What else counts as engagement? You may select to consist of all or some of these metrics when computing your engagement rate:

  • responses
  • likes
  • remarks
  • shares
  • conserves
  • direct messages
  • points out (tagged or untagged)
  • click-throughs
  • clicks
  • profile visits
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker label taps (Buy Instagram Verified Stories)
  • e-mails
  • “Get Instructions” (Buy Instagram Verified account just)
  • use of top quality hashtags

Free engagement rate calculator

Are you prepared to calculate your engagement rate? Our totally free engagement rate calculator will assist.

Utilize the calculator All you need to utilize this calculator is Google Sheets. Open the link, click the File tab and choose Make a copy to begin filling out the fields.

To calculate the engagement rate of a single post, input 1 in No. of Posts field. To determine the engagement rate of a number of posts, input the overall number of posts in No. of Posts.

6 engagement rate solutions

These are the most typical solutions you’ll require to determine engagement rates on social networks.

1. Engagement rate by reach (ERR): most common

This formula is the most common method to compute engagement with social networks content.

ERR determines the percentage of individuals who picked to connect with your content after seeing it.

Utilize the very first formula for a single post, and the 2nd one to compute the average rate throughout numerous posts.

  • ERR = overall number of engagements per post/ reach per post * 100

To determine the average, build up the all the ERRs from the posts you wish to typical, and divide by variety of posts:

  • Average ERR = Overall ERR/ Overall posts

To put it simply: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more precise measurement than follower count since not all your fans will see all your material. And non-followers might have been exposed to your posts through shares, hashtags, and other methods.

Cons: Reach can fluctuate for a range of factors, making it a various variable to manage. A very low reach can cause a disproportionately high engagement rate, and vice versa, so make sure to keep this in mind.

2. Engagement rate by posts (ER post): best for particular posts

Technically, this formula determines engagements by followers on a particular post. In other words, it’s similar to ERR, except rather of reach it tells you the rate at which followers engage with your material.

The majority of social media influencers determine their typical engagement rate this way.

  • ER post = Total engagements on a post/ Overall followers * 100

To calculate the average, build up all the ER posts you wish to average, and divide by variety of posts:

  • Average ER by post = Overall ER by post/ Total posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a much better way to assess interactions based on how many people have actually seen your post, this formula changes reach with fans, which is normally a more steady metric.

Simply put, if your reach fluctuates frequently, utilize this technique for a more precise procedure of post-by-post engagement.

Cons: As pointed out, while this might be a more unwavering method to track engagements on posts, it doesn’t necessarily offer the full image considering that it doesn’t represent viral reach. And, as your fan count increases, your rate of engagement might drop off a little.

Make certain to see this stat along with follower growth analytics.

3. Engagement rate by impressions (ER impressions): finest for paid content

Another base audience metric you might choose to measure engagements by is impressions. While reach measures the number of people see your material, impressions track how frequently that content appears on a screen.

  • ER impressions = Total engagements on a post/ Overall impressions * 100
  • Average ER impressions = Total ER impressions/ Total posts

Pros: This formula can be beneficial if you’re running paid material and require to assess efficiency based upon impressions.

Cons: An engagement rate formula that uses the number of impressions as the base is bound to be lower than ERR and ER post equations. Like reach, impression figures can likewise be irregular. It might be an excellent idea to use this method in combination with reach.

Learn more about the distinction in between reach and impressions.

4. Daily engagement rate (Everyday ER): best for long-term analysis

While engagement rate by reach procedures engagement versus optimal exposure, it’s still great to have a sense of how often your fans are engaging with your account every day.

  • Daily ER = Overall engagements in a day/ Total fans * 100
  • Typical Everyday ER = Overall engagements for X days/ (X days * fans) * 100

Pros: This formula is a good way to determine how typically your followers engage with your account daily, instead of how they engage with a specific post. As an outcome, it takes engagements on brand-new and old posts into formula.

This formula can also be customized for particular usage cases. For example, if your brand just wants to measure day-to-day comments, you can change “total engagements” accordingly.

Cons: There’s a fair quantity of room for error with this technique. For example, the formula doesn’t account for the reality that the same follower might engage 10 times in a day, versus 10 followers engaging as soon as.

Daily engagements can also vary for a number of reasons, consisting of the number of posts you share. Because of that it might be beneficial to plot everyday engagement versus variety of posts.

Development=hacked. Arrange posts, talk with consumers, and track your performance in one location. Grow your service quicker with Best SMM Panel.

5. Engagement rate by views (ER views): best for video

If video is a main vertical for your brand, you’ll likely would like to know how many people choose to engage with your videos after watching them.

  • ER view = Total engagements on video post/ Overall video views * 100
  • Average ER view = Overall ER view/ Total posts

Pros: If among your video’s objectives is to generate engagement, this can be a great way to track it.

Cons: View tallies typically include repeat views from a single user (non-unique views). While that viewer might watch the video several times, they may not necessarily engage multiple times.

6. Cost per engagement (best for measuring influencer engagement rates)

Another beneficial equation to contribute to your social networks toolbox is expense per engagement (CPE). If you’ve picked to sponsor material and engagement is an essential objective, you’ll would like to know how much that investment is paying off.

  • CPE = Total amount invested/ Total engagements

The majority of social networks ad platforms will make this calculation for you, together with other object-oriented computations, such as cost-per-click. Make sure to inspect which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to compute engagement rate instantly

If you’re tired of computing your engagement rate by hand, or you’re simply not a math person (hi!), you may want to think about using a social media management tool like Best SMM Panel. It permits you to analyze your social networks engagement across social media networks from a high level and get as detailed as you want with customized reports.

Here’s an example of what taking a look at your engagement data in Best SMM Panel appears like:

Try for free for 30 days Besides showing you your general post engagement rate, you can likewise see what kinds of posts get the greatest engagement (so you can make more of those in the future), and even the number of individuals visited your site.

In Best SMM Panel reports, it’s super simple to see the number of engagements you overcame an amount of time, what is being counted as an engagement for each network, and compare your engagement rates to previous period.

Pro suggestion: You can set up these reports to be created instantly and remind yourself to sign in as often as you want.

A great bonus is that with Best SMM Panel, you get to see when your audience is probably to engage with your posts– and arrange your material accordingly.

What is a great engagement rate? Most social networks marketing experts agree that a great engagement rate is between 1%to 5%. The more followers you have, the harder it is to attain. Best SMM Panel’s own social media team reported an average Buy Instagram Verified engagement rate of 4.59% in 2022 with 177k fans.

Now that you understand how to track your brand’s social media engagement, read up on how to improve your engagement rate.

Use Best SMM Panel to track and enhance engagement rates throughout all your social networks channels. Try it free today.