Google Answers If Dividing A Long Short Article Could Result In Thin Material

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In a Google Browse Office Hours video, Googler Lizzi Sassman answered a question about thin content, clarifying a typical misperception about what thin content really is.

Thin Content

The word thin methods lacking thickness or width.

So when we hear the term “thin content” it’s not uncommon to consider thin material as a web page with not much content on it.

The real meaning of thin content is more along the lines of material that lacks any included worth.

Examples are a cookie cutter page that barely varies from other pages, and even a webpage that is copied from a retailer or manufacturer with nothing additional added to it.

Google’s Item Review Update removes, to name a few things, thin pages including evaluation pages that are just product summaries.

The hallmark qualities of thin pages is that they lack originality, are barely various from other pages and/or do not use any specific included worth.

Entrance pages are a form of thin content. These are websites developed to rank for particular keywords. An example can be pages produced to rank for a keyword phrase and various city names, where all the pages are virtually the exact same other than for the names of the cities.

Are Brief Articles Thin Content?

The individual asking the concern needed to know if splitting up a long post into shorter short articles would result in thin content.

This is the question asked:

“Would it be thought about thin material if a post covering a lengthy topic was broken down into smaller articles and interlinked?”

Lizzi Sassman answered:

“Well, it’s hard to know without taking a look at that material.

But word count alone is not a sign of thin material.

These are 2 perfectly legitimate techniques: it can be great to have a thorough short article that deeply explores a subject, and it can be equally simply as excellent to break it up into easier to comprehend topics.

It actually depends upon the topic and the content on that page, and you know your audience best.

So I would concentrate on what’s most handy to your users which you’re offering enough worth on each page for whatever the subject may be.”

Dividing a Long Post Into Multiple Pages

What the person asking the concern might have been asking is if was alright to divide one lengthy topic across numerous pages that are interlinked, which is called pagination.

With pagination, a site visitor clicks to the next page to keep reading the content.

The Googler assumed that the person asking the concern was splitting a long short article into shorter articles devoted to the numerous subjects that the prolonged short article covered.

The non-live nature of Google’s brand-new version of SEO office-hours didn’t permit the Googler to ask a follow-up concern to confirm if she was comprehending the question properly.

In any case, pagination is a fine way to break up a lengthy article.

Google Search Central has a page about pagination finest practices.


Included image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 12:05 minute mark