Google December 2022 Link Spam Update Rolling Out Now

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Google confirms an update to its spam detection system, called the December 2022 link spam upgrade, is rolling out now and will take up to 2 weeks to finish.

What’s In The December 2022 Link Spam Update?

Google is updating its spam detection system with the ability to discover bought links and spot domains used mostly to pass links to other websites.

The December 2022 link spam upgrade makes use of Google’s AI-based spam-prevention system, SpamBrain, to nullify abnormal links.

In addition to spotting spam directly, Google states SpamBrain can now recognize websites purchasing links and websites utilized for building outbound links.

Will The December 2022 Link Spam Update Impact My Website?

Google recommends that rankings may alter as the December 2022 link spam upgrade neutralizes unnatural links, eliminating any signals passed to the connecting domain.

This update affects search engine result in all languages, potentially developing an extensive impact.

Whether your website is affected by this update comes down to how you obtain links and how you connect out to other pages.

Google has strict standards against obtaining links mostly to enhance search rankings. In addition, Google has guidelines about qualifying links passed to other sites.

If you’re embedding an affiliate link within a body of text, for example, you need to qualify that link with a rel=sponsored tag.

Failing to tag affiliate links appropriately could lead to your site getting hit by the link spam upgrade.

Furthermore, you need to tag links in visitor posts with rel=nofollow, or that might get you in difficulty with Google as well.

If you’re following Google’s best practices relating to inbound and outgoing links, it’s not likely the December 2022 link spam update will adversely affect you.

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Source: Google