Google: Disavowing Random Links Flagged By Tools Is A Wild-goose Chase

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Google’s John Mueller addressed a concern about utilizing the link disavow tool and offered an idea about the best way to utilize it, specifically discussing links flagged by tools.

Although this tool was presented 10 years ago there is still much confusion as to the proper usage of it.

Connect Disavow Tool

The link disavow tool was presented by Google in October 2012.

The disavow tool followed in the wake of the Penguin Algorithm from May 2012, which introduced a period of unmatched mayhem in the search marketing neighborhood since so many people were purchasing and offering links.

This duration of honestly purchasing and offering links pulled up on May 2012 when the Penguin algorithm update was launched and countless sites lost rankings.

Making money links eliminated was a big discomfort for due to the fact that they had to demand elimination from every website, one by one.

There were many link elimination requests that some website owners started charging a charge to remove the links.

The SEO community asked Google for a much easier method to disavow links and in reaction to popular demand Google released the Link Disavow tool on October 2012 for the express function of disavowing spam links that a site owner was accountable for.

The idea of a link disavow tool was something that had been kicking around for many years, at least considering that 2007.

Google resisted launching that tool until after the Penguin update.

Google’s main statement from October 2012 described:

“If you have actually been alerted of a manual spam action based upon “unnatural links” indicating your site, this tool can help you resolve the concern.

If you have not gotten this notice, this tool generally isn’t something you require to stress over.”

Google likewise provided information of what sort of links might activate a manual action:

“We send you this message when we see proof of paid links, link exchanges, or other link schemes that breach our quality standards.”

John Mueller Advice on Link Disavow Tool

Mueller responded to a concern about disavowing links to a domain property and as a side note offered recommendations on the appropriate usage of the tool.

The concern asked was:

“The disavow function in Search Console is presently not available for domain homes. What are the alternatives then?”

John Mueller answered:

“Well, if you have domain level verification in location, you can verify the prefix level without requiring any additional tokens.

Verify that host and do what you need to do.”

Then Mueller included an additional comment about the proper method to use the link disavow tool.

Mueller continued his response:

“Also, remember that disavowing random links that look strange or that some tool has flagged, is not an excellent use of your time.

It changes nothing.

Utilize the disavow tool for scenarios where you actually paid for links and can’t get them eliminated later on.”

Poisonous Link Tools and Random Hyperlinks

Lots of 3rd party tools use exclusive algorithms to score backlinks according to how spammy or hazardous the tool company feels they are.

Those toxicity scores might precisely rank how bad particular links appear to be however they don’t necessarily associate with how Google ranks and utilizes links.

Harmful link tool ratings are just opinions.

The tools are useful for producing an automated backlink review, particularly when they highlight negative links that you believed were good.

However, the only links one must be disavowing are the links one understands are spent for or are a part of a link scheme.

Should You Think Anecdotal Evidence of Hazardous Hyperlinks?

Many people experience ranking losses and when checking their backlinks are stunned to find a big amount of exceptionally poor quality webpages linking to their sites.

Naturally it’s presumed that this is the factor for the ranking drops and a never-ending cycle of link disavowing commences.

In those cases it may be useful to think about that there is some other factor for the modification in rankings.

One case that stands apart is when someone came to me about an unfavorable SEO attack. I had a look at the links and they were really bad, precisely as described.

There were numerous adult themed spam links with precise match anchor text on unrelated adult subjects pointing to his site.

Those backlinks fit the definition of an unfavorable SEO attack.

I wondered so I independently got in touch with a Googler by email.They emailed me back the next day and confirmed that negative SEO was not the reason that the site had lost rankings.

The real cause for the loss of rankings was that the site was impacted by the Panda algorithm.

What set off the Panda algorithm was poor quality content that the website owner had developed.

I have seen this often times ever since, where the real problem was that the site owner was unable to objectively evaluate their own material so they blamed links.

It’s valuable to remember that what appears like the apparent factor for a loss in rankings is not always the actual factor, it’s simply the easiest to blame because it’s apparent.

However as John Mueller stated, disavowing links that a tool has actually flagged which aren’t paid links is not a great use of time.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 1:10 minute mark