Google Settles Location-Tracking Case For $391.5 Million

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Google consents to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine business’s tracking of users’ areas. The result of work by a coalition of state chief law officers, this is the largest-ever lawyer general-led customer privacy settlement.

A 2018 story by the Associated Press initiated the suit. It alleged that Google continued collecting personal and behavioral area information and selling it to marketers, even after users had actually pulled out of location history in their settings.

Oregon Chief Law Officer Ellen Rosenblum states in a press release:

“For many years Google has focused on earnings over their users’ privacy. They have been crafty and deceptive. Consumers thought they had shut off their location tracking features on Google, but the business continued to covertly tape-record their movements and utilize that information for marketers.”

Under the terms of today’s settlement, Google will supply a detailed rundown of the information it routinely gathers and present this info on a webpage that the general public can gain access to.

Google Devotes To Altering Location Data Policies

In a post, the Mountain View, California-based tech business outlines numerous modifications it will carry out in action to the settlement.

The modifications consist of:

  • Combining user information hubs into a single, extensive repository
  • Extra disclosures
  • Streamlining the deletion of area information
  • Supplying brand-new accounts with a more in-depth description of Web & App Activity, including what info it includes and how Google utilizes it

Google’s blog post states:

“Today’s settlement is another step along the path of offering more meaningful options and reducing data collection while offering more useful services.”

The article likewise highlights the benefits that location info offers users, consisting of factoring traffic conditions into Google Maps’ driving directions, restaurant company, and linked experience throughout Google properties.

With these updates, Google is strengthening its dedication to developing more transparency around user privacy and information collection policies. This consists of auto-delete controls, Incognito mode for Google Maps and increased transparency about how the online search engine uses area data.

Place Data Is A Vital Part of Google’s Ad Organization

Google’s digital advertising relies heavily on area information to gather individual and behavioral data online marketers use to produce detailed customer profiles. In turn, advertisers utilize the data to produce targeted campaigns speaking to a specific demographic.

Customized advertising created more than $209 billion in ad revenue in 2021 for Aphabet, Inc., Google’s parent company.

Included Image: Burdun Iliya/Best SMM Panel