How Google’s Practical Content Update Affected News SEO In 12 Different Nations

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This post was sponsored by Trisolute News Control Panel. The opinions revealed in this post are the sponsor’s own.

Wondering why some of your short articles’ exposure appeared to all of a sudden dip this year?

Could this belong to a bigger trend?

On August 25, 2022, Google began presenting an upgrade that could be rather interesting for news publishers and their visibility. On September 12, they presented yet another core upgrade.

These core updates were called “Helpful Content Update(s)”.

Today, we’ll be showing you how news publishers around the world were affected by them.

What Is The Handy Content Update?

Google’s Helpful Content Update is an algorithm upgrade that focuses on:

  • Removing material that is composed for the sole purpose of getting a great ranking.
  • Deprioritizing short articles that don’t contain any educational or handy content for the reader.
  • Rewarding material that is practical to readers.

Google often updates its algorithm in order to better match content to searchers, and in some cases, publishers’ exposure is greatly affected.

Which Google Categories Has The Valuable Material Update Impacted?

In this article, we’ll be showcasing which publishers around the globe were affected by the Handy Material Update.

We took a look at each of Google’s categories to see whether we would find something amazing around the time the updates were carried out and selected a couple of nations per classification where the changes were especially apparent.

Those classifications were:

  • Top Stories.
  • Country-Specific News.
  • World News.
  • Company News.
  • Science & Innovation News.
  • Home entertainment News.
  • Sports News.
  • Health News.
  • COVID-19 News.

All of the data shown in this post is drawn from Trisolute’s News Dashboard.

How We Found The Impact Of The Helpful Material Update

We wanted to ensure to take a look at the most noticeable publishers for the typically freshest, most newsworthy keywords based on Google News and Trends to get the most impactful outcomes for the publisher landscape.

All rankings are based on a near real-time 15-minute crawling period, so, we used the following filter settings on the KPI Dashboard → Mobile News Box:

  • Date Range: July 25, 2022– September 25, 2022 (Week 30– Week 38).
  • Leading 10 Competitors.
  • All Ranking Types.
  • General Keyword Set.

With those filter settings, we took a look at different nations from all over the world separately.

Let’s take a look:

Top Stories


Here, we can observe that the two publishers, El Financiero and Infobae, have obviously been impacted by the updates:

While El Financiero showed a rise in its presence following the August update, Infobae dropped in presence later.

After the September update, El Financiero then showed a visible drop also.

Screenshot from Trisolute News Dashboard, October 2022 The two vertical dashed lines mark the 2 updates respectively. The Verdict: Publishers appear to have actually been impacted a little more by the August upgrade than by the September upgrade, both favorably and

adversely. Country-Specific

News Switzerland 20 Minutes and

Blick both rose in visibility after the August update. Then, in week 36 (September 5

— September 11), 20 Minutes had its peak in exposure, while Blick had already started to drop. From week 36 to week 37, the week when the 2nd upgrade

occurred, both publishers showed an extreme drop. Screenshot from Trisolute News Control Panel, October 2022 The Decision: While publishers appeared to have gained from the August upgrade in this classification, the September upgrade caused a drop in their visibility. World News Colombia For Columbia, there was an increase in visibility after the August update, particularly for El Tiempo and

Semana, while the visibility of El Espectador almost stagnated. However, the presence dropped for all three publishers prior to the September upgrade and stayed at a nearly

consistent level after it. Only El Espectador had the ability to restore presence after the 2nd update. Screenshot from Trisolute News Dashboard, October 2022 The Verdict: Both updates have triggered a lot of

turbulence in

visibility for publishers. Business News Peru Here, we can observe that between the

2 updates, CNN saw losses in visibility, however these evened out once again towards the September update. RPP was likewise able to develop presence in the beginning, but lost it leading up to and

after the September update. For El Comercio, there was a short-term upswing after the August upgrade,

however it flattened out again. < img src="//"alt="How Google's Handy Content Update Affected News SEO In 12 Various Countries" width="1920"height ="1080" data-src =""/ > Screenshot from Trisolute News Control Panel, October 2022 The Decision: The first upgrade appears to have had a more powerful and more unfavorable result on publishers in Peru than the 2nd one.

Science & Technology News France In the Science & Innovation category, publishers in France have actually mostly had the ability to maintain or perhaps build their visibility after the August upgrade. Nevertheless, both Jeuxvideo and Gamekult

lost visibility after the September update– just Le Monde increased its visibility after both updates. Screenshot from Trisolute News Control Panel, October 2022 The Verdict: For most of the French publishers, the 2 Google updates in the Science & Technology category led to a loss in visibility. Home entertainment News Australia In the Australian Home entertainment

category,’s presence increased leading up to the August update, just to then reveal a severe drop that lasted until the week of the September upgrade. This led to the presence curve flattening once again. Screenshot from Trisolute News Control Panel, October 2022 The Verdict: The first update in August seems to have had a considerably negative impact on Australian publishers in the Home entertainment category, while the 2nd update in September had a more positive effect. UK For publishers in the U.K., the 2 updates revealed substantial impacts on visibility, as can be seen below for the Daily Mail and the Mirror. Both publishers showed a boost in their exposure leading up to Week 34. Then, when the August update took place, both of their exposures dropped considerably. For the Daily Mail, the graph drops continuously, even through

the September update,

however for the Mirror, this second upgrade made them drop even more in terms of exposure. Screenshot from Trisolute News Dashboard, October 2022 The Decision: Here, the first upgrade in August had a substantial effect on the publishers’presence; the 2nd one only had a moderate result. Sports News Canada In the Canadian Sports category, TSN held exposure during the August update, however lost it a little in the week before and during the September update. Nevertheless, they acquired it back after the upgrade. CBC’s exposure, on the other hand, went the other way: Prior to the August update, their exposure increased considerably, and after that dropped off a little

at the time of the September update and in the following week.< img src ="//"alt=" How Google

‘s Useful Material Update Affected News SEO In 12 Different Countries”width =”1920 “height=”1080″data-src =”https://cdn.Best SMM”/ >

Screenshot from Trisolute News Dashboard, October 2022< img src="https://cdn.Best SMM "alt ="How Google's Valuable Material Update Affected News SEO In 12

Various Nations”/ > The Decision: The August upgrade had a bigger influence on publishers’presence in the Sports classification, for some instantly at the time of the upgrade, and for others in the following weeks. Health News Austria In the Health category, Austrian publishers Der Standard and ORF were able to considerably increase visibility after the August upgrade and likewise brought this boost through the September update with slight variations. In contrast, both Kurier and lost visibility after the August upgrade, but were

also able to offset this after the September upgrade.< img src="//"alt=" How Google's Useful Content Update Affected News SEO In 12 Various Countries"width ="1920"height="1080"data-src=

“https://cdn.Best SMM”/ > Screenshot from Trisolute News Dashboard, October 2022 The Verdict: For publishers in Austria, the August update seems to have

had the largest influence on their presence in the Health category, with it being unfavorable for some publishers and favorable for others. United States In the U.S. Health classification, the developments seem to have equaled in between NPR and The

New York Times,

due to the fact that initially, both lost exposure after the August update. However, NPR continued to lose visibility until the September update and after that, their presence increased somewhat once again. For The New York City Times, on the other hand, things got a bit more unstable: First, they regained visibility in between the

2 updates, only to lose it significantly in the week of the September upgrade, and regain it in the week after the update. Screenshot from Trisolute News Dashboard, October 2022 The Verdict: The August upgrade seems to have had a negative effect on the publishers’presence in the Health category, while the

second upgrade

in September had a favorable impact. COVID-19 News Brazil In the COVID-19 category in Brazil, the three publishers Globo, Abril, and UOL revealed little to no modifications in their exposure in

the week of the August upgrade. In week 36 however, which marks the week immediately before the September upgrade, both Abril and Globo dropped in their visibility, while UOL increased

. For Globo, this drop continued throughout the September update as UOL continued to rise; only Abril had the ability to capture itself again and flatten the

curve. Screenshot from Trisolute News Control Panel, October 2022< img src =""alt=" How Google's Useful Material Update Affected News SEO In 12 Different Nations"/ > The Verdict: Brazil’s leading publishers appear to have actually been substantially more impacted by the September update than by the August update.


In the German COVID-19 classification, DER SPIEGEL especially gained visibility in the week leading up to the August update and then gradually lost it again throughout it.

Through the September update, the pattern for DER SPIEGEL then increased again.

The image is different for Pass away Zeit: Here, the publisher lost presence in the week before the August upgrade and restored it throughout. They were likewise able to keep this visibility with slight reductions in the time between the updates.

However, they then lost exposure drastically through the September upgrade.

Screenshot from Trisolute News Dashboard, October 2022 The Verdict: Here, both updates seem to have had an influence on visibility

concurrently. Key Findings For How Google’s Practical Material Update Affected Publishers

For top publishers in many countries, the very first Handy Content Update in

August seems to have had a more significant influence on their presence than the second one in September. It can not be plainly said that publishers’presence was only adversely affected by the updates, since some clearly benefitted from them. Here are some other interesting takeaways we discovered: Publishers from Argentina, Australia, Canada, and Germany revealed visible modifications in presence around the updates in

  • all of Google’s classifications. The Country-Specific News classification was the only category where publishers from all countries showed anomalies in some way. In the Business News classification, Brazil was the only country that showed no visible modifications in top publishers ‘exposure. The categories Country-Specific News, Company News, Science & Technology News, Entertainment News, and Health News were most affected by the upgrade. The BBC was impacted by the leading 10 rankings of the World category in four countries( Australia, Canada, Mexico, and Peru)and was therefore the most afflicted publisher in this analysis. Wish to find out more about your visibility in Google News? Schedule a complimentary demo. Image Credits Included Image: Image by Trisolute News Dashboard. Used with permission.