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Microsoft Announces Store Advertisements & Other Updates

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Microsoft released its most recent round of advertising item updates today.

Amongst the leading updates is the launch of Microsoft Shop Advertisements on desktop gadgets.

The updates to Microsoft’s advertising items consist of:

  • Microsoft Store Ads
  • In-Market Audience Expansion
  • Responsive Search Advertisements Update

Let’s dive into each upgrade and how to take advantage of each as an online marketer.

Expand Reach With Microsoft Shop Ads

If you’re in the app or video gaming industry, this upgrade is for you.

This brand-new format will display your advertisement in the Microsoft Store app on Windows 10 and 11 desktop devices.

More particularly, the ads will show in the Apps and Video gaming tabs in the shop.

Here’s an example of what Microsoft Shop ads will appear like:

Image credit: Microsoft Ads Blog Site, January 2023 Some of the benefits of the new Microsoft

Shop advertisements consist of the following: Expanded discovery of your app or video game on extra devices Easy campaign setup and management within the Microsoft Ads platform Compatibility with the present UET tag to track behavior To start with Microsoft Store ads

  • , you’ll require to submit your brand name and link store items to your

    • Microsoft Advertising account. Once authorized, you can start using this format immediately. In-Market Audiences Expand Internationally This next Microsoft Marketing upgrade is for international marketers. Just revealed, the In-Market audience sections broadened to brand-new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Final Call For Expanded Text Advertisements While not a new update, Microsoft advised marketers that January 31 is the last day
  • to produce or modify any Expanded Text Advertisement.

    Beginning February 1, the just brand-new search advertisements that

  • can be developed
  • are Responsive
  • Browse Advertisements. If you have existing Expanded Text Ads in your account, they will
  • continue to serve. However, you won’t be able to develop or modify ETAs
  • after the January 31 deadline.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Browse projects in tandem with Google Browse campaigns. Google was the very first to formally sunset ETAs on June 30, 2022. What To Expect From Microsoft Ads In 2023 At the end of their January

    product upgrade, Microsoft teased a couple of highlights of what’s to come in the list below year.

    From the main announcement, it appears that Microsoft will continue to differentiate its advertisement platform from Google by focusing on the following: Regional Browse advertisements

    Marquee ads Additional vertical ads If you’re not familiar with vertical ads from Microsoft Advertisements, they formally debuted in September 2021. Presently, vertical ads are available for the following

    products: Automotive Charge card Cruises Health insurance Professional services Trips and activities It will be interesting to hear what additional verticals Microsoft prioritizes in 2023. Stay tuned for Microsoft’s next item updates coming February 7. Featured Image: monticello/Best SMM Panel