Today’s Ask An SEO concern comes from Kayle from Cape Town, who asks:
Google reveals 314 of my website pages are indexed, however Ahrefs just shows 260 internal pages and Semrush only reveals 220. What does this indicate? How can I properly cross-check whether all my pages are indexed?
Whoever said “numbers do not lie” never dealt with a modern-day analytics program– or, any program that attempts to emulate what Google is doing. Those programs lie all the time.
But the lies aren’t dubious.
None of the tools we utilize are attempting to fool us into thinking we have various outcomes than we do.
Understanding how a tool works, what it is determining, and how to best read those measurements is an important ability for any digital online marketer.
So, how do you understand the distinctions between diverse results in numerous tools?
Look At The Tool’s Source
The first step in comprehending how to understand results from numerous tools is to understand the tool you are using.
Where does that tool pull its data?
How does it pull data?
Is the data going to be accurate or more of a trend gauge?
For example, new SEO pros are regularly surprised by the variations when looking at Semrush’s traffic approximates vs. numbers in Google Analytics.
But if you understand how each tool gets its data, its appropriate use ends up being self-apparent.
Semrush’s traffic analysis is based upon the variety of keywords a site ranks for and a price quote of how much traffic each keyword will bring.
This is wildly inaccurate when aiming to compare outright information for sites.
If you are searching for traffic trends with time, Semrush is one of the very best tools out there for competitive analysis.
But I would never ever utilize it to determine the traffic on a website where we have access to Google Analytics, due to the fact that Google Analytics measures the actual visitors to a website.
Semrush quotes traffic; Google Analytics measures traffic.
Ahrefs Vs. Semrush Vs. Google Browse Console
Let’s get to the question at hand.
If I am attempting to understand the number of indexed pages for a website I manage, I’m just going to count on data from Google Search Console. Why?
Google Search Console (GSC) is the only tool of the three in question that measures how many pages are indexed vs. approximates the number of indexed pages.
Is Google Browse Console always completely remedy? No.
However in almost every case, GSC will provide a more precise representation of how many pages are really indexed.
Both Semrush and Ahrefs provide the option to link your GSC data to your account.
This makes the information from those tools more precise on your website.
This does not indicate that the numbers of rivals’ sites– or websites where you do not control the Google Search Console– are going to have more accurate lead to Ahrefs or Semrush.
However if you require competitive analysis, Ahrefs and Semrush are the very best way to compare apples to apples.
As far are “cross-checking whether all your pages are indexed,” I don’t believe that’s essential.
Google is the place you desire all of your pages indexed.
Google Browse Console was produced that function.
It’s the only source of original data you have when it pertains to Google’s index, since search operators don’t return accurate outcomes and haven’t for some time.
It is very important for digital online marketers to understand what a tool does, where its information comes from, and the best way to use it.
So far, I have not seen an AI that is a substitute for a keen marketing mind armed with the knowledge of how the environment works.
So prior to you run an analysis, comprehend the tool and what it is best used for.
You’ll be a better digital marketer if you comprehend what you are measuring, how, and why.
Included Image: Dikushin Dmitry/Best SMM Panel